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Proposal for a New Airline

Number of pages: 18

ABSTRACT:
This 18 page paper is a marketing proposal for a new high quality low cost airline to Challenge EasyJet and RyanAir. The paper presents an environmental analysis, looks at competitors and then proposes a new airline with strategic and marketing proposition and a marketing budget. The bibliography cites 10 sources.

FILE NAME:
File: TS14_TEpheonixa.rtf

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